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Shopping DesignTaiwan

美國肯德基分手百事、轉投可口可樂!近 40 年老交情告終,限定口味、品牌聯名成速食新戰場

11.08

合作近40年的肯德基與百事在美國分手,2027年起約3,700家門市改供可口可樂。飲料是速食業的高毛利武器,這場換約揭開兩大巨頭的通路攻防。

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